On the full
Robe di Kappa® is a brand specifically designed for those people who, both during
their leisure time and in professional activities that allow for an informal clothing,
prefer modern, high-quality and cost-effective clothing. Therefore, Robe di Kappa®
is dedicated to dynamic, modern and open-minded people.
The Robe di Kappa® brand was created in Turin in 1968, thanks to the insights of
Maurizio Vitale, young CEO of Maglificio Calzificio Torinese, a family-owned textile
company established by Maurizio’s grandfather, Abramo, in 1916. During a TV program,
Vitale saw John Lennon wearing a military shirt belonging to a soldier dead in Vietnam.
He realized that trends among young people at the end of 1960s were changing also
in the way of dressing. Vitale then decided to dye Kappa® t-shirts with green (at
the time, Kappa® was dedicated to underwear, stockings and undershirts) stored at
the company’s warehouse and unsold: he enriched them with military badges and
symbols, thus obtaining a market share in the growing informal clothing segment.
The name of the brand was established a little late, during a meeting between Vitale and
Lattes, Chairman of Maglificio Calzificio Torinese at the time. Observing the 1960s-style
Kappa® t-shirts, Lattes asked Vitale: “And what are we going to call this stuff?”
And Vitale answered: “Stuff? Let’s call it Robe di Kappa , then.