Brand Identity

Sabelt® is the brand of high-end footwear for leisure, sport and formal occasions: modern, comfortable, safe, functional and Italian. Born in the world of racing and general motoring, Sabelt® transfers its DNA from racing to custom, focusing on a product of excellent quality and functionality the experience, the technological research and the Italian Style.

The History

Sabelt® was founded in 1972 by Piero and Giorgio Marsiaj, starting as Britax licensee and quickly became the most important manufacturer of car seat belts in Italy. Once become market leader and thanks to the experience gained in Formula 1, Sabelt® expanded its production to high-tech accessories for cars and racing series. Sabelt®'s products - from security systems for children to carbon seats, from fire-retardant suits for racing drivers to competition seat belts – share high quality and reliability requirements that characterize a brand always striving to research and excellence. In 2000 upon the initiative of Gregorio Marsiaj Sabelt® entered the world of footwear. ù The 3rd of October 2011 the BasicNet Group becomes its exclusive worldwide licensee.