Brand Identity

AnziBesson® is the brand for ski technical collections, dedicated to athletes that need high-quality, technical-functional clothing but that are also interested in design excellence and style.

The History

The AnziBesson® brand was created in 1976. Ranked second at the Kitzbühel’s downhill competition, Stefano Anzi and Giuliano Besson hung up their boots and at 25 and 26 respectively, they established their own company. The brand proved to be successful in the ski technical clothing, and windproof jackets and stretch trousers were produced for the Italian national team athletes as well as various ski teams. At the end of 1980s, Stefano Anzi sold its interest but the brand, with Giuliano and Carlo Besson, continued to grow until technological garments for the Austrian National team were produced as well as some ski models designed by Pininfarina, in 1990s. After that, Giuliano Besson signed an agreement with an Austrian investment fund and the Piedmont-based brand moved away from Italy. Between Besson and the Austrian management problems arose and in September 2009 Besson withdraw from the agreement. On 25 January 2010 the BasicNet Group acquired 50% of AnziBesson® and became its sole and exclusive licensee at world level.